I've been reading around through all the blogs on here. I'm interested to see what's written and by who. There're some interesting posts about
stuff I never would have thought about. But, as I periodically (try to) do, I took a step back and examined my own blog and all the others I've read carefully. The purpose of this entire blogging assignment is to learn how to effectively write blogs for an organization. Its safe to say that if you're reading this, you've got the technical side down. Using twitter, using blogger, this is the first hurdle.
But who wants to read an article if it isn't engaging? I don't. Nobody does. I noticed some things which I think could benefit everybody in some way.
I had this notion of what being "professional" meant. I altered the way I wrote and the content I'd include to fit this notion. One of the assumptions I had was that
my audience was everybody. But that assumes everybody on the internet is reading this. Isn't that kind of ridiculous of me?
In my most recent post I cut portions of the interaction out and omitted information I didn't need. Granted, I think the post worked out after all. But I could've made it better and more interesting for you to read.
We're all in the same class. By and large, we're the only people who are going to be reading each other's blogs. Furthermore, when I read a blog about an organization, its interesting when I learn about tidbits from their lives. It gives me a sense of the person on the other end of the message.
What that means for me (and you) is that when I'm writing an article I shouldn't be afraid to reference things which happened in class or around Truman. Always be sensitive to whether or not it should be shared online but by clearly defining who your target audience is and how you want to write you do two things. You keep a consistent writing voice throughout posts which makes you more believable and relatable, and you become more engaging when you close that invisible mental gap between "the internet" and "your life."
ex: This entire post is a product of self-reflection. I can do it with writing, but I still can't bring myself to watch the video of my interview. I was so nervous for it I couldn't speak at the start and I feel like I'll look like a complete dunce. Now isn't that funny, watching it would be one of the best things I could do to develop my interviewing skills (thanks Dr. Smith for putting those up!) but I'm fine with anybody but me watching it. There's a toastmasters international club starting up here at Truman, I've gone to one of their sessions but I was scared away by the entry fee. I think it would be a good thing if I joined after all. After I'm done writing this, I'm gonna open up my interview on blackboard. Wish me luck^^
Emotions are what drive us all. A good story will stay with you, inspire emotion and action. If you can tell a good story you can be a successful person on that skill alone. I think the best way to drive this point home is to tell a story.
I've been reading a
book by Keith Ferrazzi about networking and in it he talks about how important remembering people's birthdays is. Here's what he said.
I was in New York some years back and up popped a reminder on my Palm: "Birthday--Kent Blossil." Kent was the man who successfully got past my gatekeeper. When I met Kent that day, and I received his contact information, I asked for his birth date, as I try to do with everyone. It's not intrusive, and most people forget the moment after they tell me.
Kent was a Mormon. Born in Salt Lake City, Utah, he had upward of ten brothers and sisters. With such a large family, you'd think the man's phone would be ringing off the hook on his birthday.
I hadn't spoken to him for over a year. It was a busy day for me, and I didn't see the reminder until close to 3:00 pm that afternoon. Generally, I like to make the birthday calls in the early morning. This way I get someone's voice mail, and when they come in to work that morning, they're greeted with my rendition of "Happy Birthday." I can't tell you how many New York City cabdrivers must think I'm an utter lunatic.
So when Kent actually picked up his phone that afternoon, my personal Pavarotti of "Happy Birthday" greeted him. No greetings. No Niceties. I just let it rip.
Normally, I get laughter and a grateful "Thanks." This time, after I had finished, the phone went silent. "Kent, you there? It's your birthday, right?" Nothing. Not a word. I thought I'd made a jerk out of myself and missed the day or something.
"Kent?"
Finally he stammers out, "Yeah." He was choked up, audibly holding back tears.
"You all right?"
"You remembered my birthday?" he said. People are always shocked by this.
"You know, Keith, this year none of my brothers or sisters or family...well, nobody remembered my birthday. Nobody remembered," he said. "Thank you so much."
He never forgot. People never do.
I immediately turned on my laptop, went to facebook, got out my phone and put in the birthday of every single person on my contact list. It took 2 hours, but I felt a need inside myself. Wouldn't you feel so alone if that ever happened? I never want anybody I know to have their birthday forgotten. Ever. Go up and read the first 3 lines of this bullet point again, they'll have a whole new world of meaning for you.
This one is hard to encapsulate. It's easy to say "be organized" or "think about personal finance!" That doesn't mean jack. Anybody can say that. Find something that happened which relates to what you're talking about and plug it in there. For my examples about examples, I'm gonna be a jerk. I feel being able to criticize is a necessary skill. So, Sorry Mike, you're going under the bus (but its only because I think you can handle it)!
Read
this post. It gives good guidelines for crisis management. As part of lifeguarding I'm required to memorize emergency action plans like this so I know how effective and necessary preparations like this are. But it lacks 2 things, 1) Background and 2) Examples.
1) I know this blog is about PR because I've read it before and theres a little line above the title hidden in the background saying "Great PR representative qualities." I had one of my friends look at the page and read it. He couldn't figure out what it was about or why it was important. When I explained everything, he went "ohh." If this is the first time somebody is reading your blog (inside your organization or not) it should be clear to them what's going on.
2) Use an example. There are a ton of people and companies making big mistakes all the time. Focus on one of those and describe what worked well and what didn't. Some recent examples are the Tiger Woods Infidelity scandal, BP's Gulf spill, or any of the massive amounts of recalls happening.
That's how I think your blog can be a ton better.